Erschienen: 19.04.2018 Abbildung von Moretti | Distribution Strategy | 2018 | The BESTX® Method for Managing...

Moretti

Distribution Strategy

The BESTX® Method for Managing Networks and Channels Sustainably

2018. Buch. Book. Hardcover

Springer-Verlag GmbH. ISBN 978-3-319-91958-4

Format (B x L): 15.8 x 24.1 cm

Gewicht: 499 g

In englischer Sprache

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.
For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Every good business manager needs to have a microscope on one eye and a telescope on the other eye - this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.

Bruno Barcelos, General Manager Sandoz, a Novartis Company

Autoren

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