Erschienen: 19.04.2018 Abbildung von Morbe | International Retailers' Performance in Host Countries | 1st ed. 2018 | 2018 | The Roles of Strategies, Consu...

Morbe

International Retailers' Performance in Host Countries

The Roles of Strategies, Consumer Perceptions and the Local Environment

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auch verfügbar als eBook (PDF) für 74.89 €

1st ed. 2018 2018. Buch. 188 S. Softcover

Springer Fachmedien Wiesbaden. ISBN 978-3-658-22068-6

Format (B x L): 15.1 x 21.1 cm

Gewicht: 257 g

In englischer Sprache

Produktbeschreibung

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.

About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Autoren

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