Erschienen: 23.08.2016 Abbildung von Morabito | Trends and Challenges in Digital Business Innovation | Softcover reprint of the original 1st ed. 2014 | 2016

Morabito

Trends and Challenges in Digital Business Innovation

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Softcover reprint of the original 1st ed. 2014 2016. Buch. xxi, 215 S. 24 s/w-Abbildungen, Bibliographien. Softcover

Springer. ISBN 978-3-319-38112-1

Format (B x L): 15,5 x 23,5 cm

Gewicht: 373 g

In englischer Sprache

Produktbeschreibung

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

Autoren

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