Erschienen: 19.08.2013 Abbildung von Michanek / Breiler | The Idea Agent | 2013 | The Handbook on Creative Proce...

Michanek / Breiler

The Idea Agent

The Handbook on Creative Processes

lieferbar, ca. 4 Wochen

ca. 28,98 €

inkl. Mwst.

2013. Buch. XVI, 184 S. 5 Farbtabellen. Softcover

CRC Press. ISBN 978-0-415-82414-9

Gewicht: 567 g

In englischer Sprache


The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniquesforinnovation to provide readers with a varied toolbox of proven idea management methodology.Fromdiscussing how to identify a problem or opportunity, to describing techniques for idea creation,it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.


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