Erschienen: 21.06.2017 Abbildung von Mensah | Political Marketing and Management in Ghana | 2017 | A New Architecture

Mensah

Political Marketing and Management in Ghana

A New Architecture

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

auch verfügbar als eBook (PDF) für 58.84 €

2017. Buch. Book. Hardcover

Springer-Verlag GmbH. ISBN 978-3-319-57372-4

Format (B x L): 15.7 x 21.8 cm

Gewicht: 430 g

In englischer Sprache

Produktbeschreibung

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

Autoren

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