Ankündigung Erschienen: 19.09.2018 Abbildung von Mendes de Oliveira | Business Negotiations in ELF from a Cultural Linguistic Perspective | 2020

Mendes de Oliveira

Business Negotiations in ELF from a Cultural Linguistic Perspective

Conceptualization and Practice. A Cultural-Linguistic Approach to Business Communication in English as a Lingua Franca

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2020. Buch. 250 S. 20 s/w-Abbildungen. Hardcover

De Gruyter. ISBN 978-3-11-062678-0

Format (B x L): 15,5 x 23 cm

In englischer Sprache

Produktbeschreibung

Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but how they should be conducted. Differently from the standard answers given in business manuals, business people from all over the world are likely to reply differently to these questions. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranked Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations and a secondary analysis of their pragmatic aspects.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

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