Erschienen: 11.11.2016 Abbildung von Marinova / Larimo / Nummela | Value Creation in International Business | 1st ed. 2017 | 2016 | Volume 1: An MNC Perspective

Marinova / Larimo / Nummela

Value Creation in International Business

Volume 1: An MNC Perspective

Buch. Hardcover

1st ed. 2017. 2016

xxi, 425 S.

Palgrave Macmillan. ISBN 978-3-319-30802-9

Format (B x L): 14,8 x 21 cm

Gewicht: 708 g

Produktbeschreibung

This edited collection brings into focus the meanings,
interpretations and the process of value creation in international business.
Exploring value creation in the context of emerging and developed economies,
Volume 1 takes the perspective of multinational firms and examines various
modes of foreign market servicing varying from exporting to joint venture,
mergers and acquisition and strategic alliances. Providing theoretical and
practical insights, the authors open an intellectual debate into what value is,
and how it is created through the internationalization activities of firms. Value
Creation in International Business is a pioneering two volume work intended
to provoke theoretical and empirical development in International Business
research. Moreover, it is intended as a bridge between concepts derived from
general business firm-level research agendas such as value creation and
business model, and internationalization approaches and activities of firms.

Autoren

  • Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...