Erschienen: 23.09.2019 Abbildung von Marinov / Marinova / Larimo / Leposky | International Business and Emerging Economy Firms | 1st ed. 2020 | 2019 | Volume I: Universal Issues and...

Marinov / Marinova / Larimo / Leposky

International Business and Emerging Economy Firms

Volume I: Universal Issues and the Chinese Perspective

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

117,69 €

inkl. Mwst.

auch verfügbar als eBook (PDF) für 107.09 €

1st ed. 2020 2019. Buch. xvii, 259 S. 16 s/w-Abbildungen, 5 Farbabbildungen, Bibliographien. Hardcover

Palgrave Macmillan. ISBN 978-3-030-24481-1

Format (B x L): 14,8 x 21 cm

Gewicht: 493 g

In englischer Sprache

Produktbeschreibung

How do firms from emerging economies seek to internationalize their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, with a special focus on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book will provide useful reading for those researching emerging markets and globalization, as well as Asian Business more specifically.

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