Erschienen: 31.10.2019 Abbildung von Marinescu / Poesch / Brüggemann | Trade Fair Design Annual 2019/20 | 2019 | Messedesign Jahrbuch

Marinescu / Poesch / Brüggemann

Trade Fair Design Annual 2019/20

Messedesign Jahrbuch

sofort lieferbar!

Buch. Hardcover

2019

285 S.

AV Edition GmbH. ISBN 978-3-89986-313-0

Format (B x L): 23.5 x 31.2 cm

Gewicht: 1787 g

Produktbeschreibung

So-called Instagramability has long become part of our communication policy - has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.

Autoren

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