Erschienen: 08.08.2003 Abbildung von Kracklauer / Mills / Seifert | Collaborative Customer Relationship Management | 2003 | Taking CRM to the Next Level

Kracklauer / Mills / Seifert

Collaborative Customer Relationship Management

Taking CRM to the Next Level

lieferbar (3-5 Tage)

2003. Buch. XI, 276 S. 7 s/w-Tabelle, Bibliographien. Hardcover

Springer. ISBN 978-3-540-00227-7

Format (B x L): 15,5 x 23,5 cm

Gewicht: 1290 g

In englischer Sprache

Produktbeschreibung

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Autoren

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