Erschienen: 18.05.2012 Abbildung von Kotler / Hessekiel | Good Works! | 1. Auflage | 2012 | beck-shop.de

Kotler / Hessekiel / Lee

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Buch. Hardcover

2012

288 S

In englischer Sprache

wiley. ISBN 978-1-118-20668-3

Format (B x L): 15,5 x 23,3 cm

Gewicht: 482 g

Produktbeschreibung

How to find your cause, create winning campaigns--and keep the cynics at bay! Good Works!shows how businesses can do well by doing good, with contemporary examples from across America and around the world. Companies featured include: * General Electric * IBM * Nike * Seventh Generation * Starbucks * Ben & Jerry's * Whole Foods Market * Johnson & Johnson * Campbell Soup Company * Bristol-Myers Squibb * Mattel * McDonald's * AT&T Wireless * Target * Chipotle Mexican Grill * DuPont * First Response * Macy's * Farmers Insurance * Food Network * Pearson * Marks and Spencer * General Mills * LensCrafters * TOMS Shoes * Sainsbury's * Avon * Pedigree * Procter & Gamble * Subaru * TELUS * Kraft Foods * SUBWAY * Levi's * Best Buy * Energizer * Allstate * Clorox * Miron Construction * V/Line * Lowe's * Anglian Water * PepsiCo * The Boston Beer Company * Western Union * Pfizer * ConAgra Foods * Sellen Construction * FedEx * Patagonia * Coca-Cola * Microsoft

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