Ankündigung Erscheint vsl. November 2021 Abbildung von Kitchen / Tourky | Integrated Marketing Communications | 2. Auflage | 2021 | beck-shop.de

Kitchen / Tourky

Integrated Marketing Communications

A Global Brand-Driven Approach

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ca. 58,84 €

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Fachbuch

Buch. Softcover

2nd ed. 2022. 2021

iv, 321 S. 11 s/w-Abbildungen, 188 Farbabbildungen, Bibliographien.

In englischer Sprache

Palgrave Macmillan. ISBN 978-3-030-76415-9

Format (B x L): 15,5 x 23,5 cm

Produktbeschreibung

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

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