Erschienen: 31.07.2009 Abbildung von Kaczmirek | Human Survey-Interaction | 1. Auflage | 2009 | 6 | beck-shop.de

Kaczmirek

Human Survey-Interaction

Usability and Nonresponse in Online Surveys

lieferbar, ca. 10 Tage

Buch. Softcover

2009

224 S

In englischer Sprache

Herbert von Halem Verlag. ISBN 978-3-938258-57-6

Format (B x L): 14,2 x 21,3 cm

Gewicht: 321 g

Das Werk ist Teil der Reihe: Neue Schriften zur Online-Forschung; 6

Produktbeschreibung

Response rates are a key quality indicator of surveys. The human-survey interaction framework
developed in this book provides new insight in what makes respondents leave or complete an online
survey. Many respondents suffer from difficulties when trying to answer survey questions.
This results in omitted answers and abandoned questionnaires. Lars Kaczmirek explains how applied
usability in surveys increases response rates. Here, central aspects addressed in the studies include
error tolerance and useful feedback. Recommendations are drawn from seven studies and experiments. The results report on more than 33,000 respondents sampling from many different populations such as students, people above forty, visually impaired and blind people, and survey panel members. The results show that improved usability significantly boosts response rates and accessibility. This work clearly demonstrates that human-survey interaction is a cost-effective approach in the overall context of survey methodology.

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