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Jung / tom Dieck

Augmented Reality and Virtual Reality

Empowering Human, Place and Business
1st ed. 2018 2017. Buch. xi, 384 S.: 79 s/w-Abbildungen, 8 Farbabbildungen, 50 Farbtabellen, Bibliographien. Hardcover
Springer ISBN 978-3-319-64026-6
Format (B x L): 15,5 x 23,5 cm
Gewicht: 754 g
In englischer Sprache
Das Werk ist Teil der Reihe:
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.
Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.
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Webcode: beck-shop.de/bvdivw
Presents the state of the art in augmented reality (AR) and virtual reality (VR) research Especially focuses on the application of AR and VR in various industries Approaches AR and VR from a business and management perspective
Herausgegeben von: link iconTimothy Jung und link iconM. Claudia tom Dieck