Ankündigung Erscheint vsl. August 2019 Abbildung von Jones | Profits and Sustainability | 2019 | A History of Green Entrepreneu...

Jones

Profits and Sustainability

A History of Green Entrepreneurship

2019. Buch. 464 S. Softcover

Oxford University Press. ISBN 978-0-19-884565-2

Format (B x L): 15,6 x 23,4 cm

In englischer Sprache

Produktbeschreibung

Are profits and sustainability compatible?

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance.

The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times
when most consumers and governments marginalized the entire subject. The struggles of early pioneers appear to have been rewarded by the growth of environmental awareness among consumers, business leaders, and others in recent years, but the Earth's environmental health continues to deteriorate. If
profits and sustainability have proved challenging to reconcile, this book argues that one reason was how they were both defined.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

Autoren

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