Erschienen: 18.07.2017 Abbildung von Herbes / Friege | Marketing Renewable Energy | 2017 | Concepts, Business Models and ...

Herbes / Friege

Marketing Renewable Energy

Concepts, Business Models and Cases

Buch. Hardcover

2017

Book

In englischer Sprache

Springer-Verlag GmbH. ISBN 978-3-319-46426-8

Format (B x L): 15.9 x 24.4 cm

Gewicht: 727 g

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

Autoren

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