Erschienen: 09.07.2020 Abbildung von Hartmann | Profiting from Artificial Intelligence | 1. Auflage | 2020 | beck-shop.de
eBook

Hartmann

Profiting from Artificial Intelligence

Data as a source of competitive advantage

eBook. ePub

eBook

1. Auflage. 2020

140 S.

In englischer Sprache

Books on Demand. ISBN 978-3-7519-6640-5

Produktbeschreibung

While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.

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