Erschienen: 11.12.2015 Abbildung von Grant | Contemporary Strategy Analysis | 9. Auflage | 2015 | beck-shop.de

Grant

Contemporary Strategy Analysis

Text and Cases Edition

lieferbar (3-5 Tage)

Buch. Softcover

2015

776 S.

In englischer Sprache

wiley. ISBN 978-1-119-12084-1

Format (B x L): 18,9 x 24,6 cm

Gewicht: 1338 g

Produktbeschreibung

''Great textbook that manages to provide both scientific insight as well as valuable tools for practice.'' Prof. Dr Phillip C. Nell, Vienna University of Economics and Business, Austria ''Grant's Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both post graduates and industry practitioners.'' Amazon Reviewer Contemporary Strategy Analysis, 9th edition, is the latest installment of Robert M. Grant's widely adopted and internationally acclaimed book on strategy analysis in a business context. An ideal study companion for MBA and advanced undergraduate courses, Grant employs his vibrant and accessible writing style to introduce the core concepts and principles of strategy analysis, whilst combining a rigorous approach to business strategy with highly relevant illustrations of current practice. The rich collection of contemporary examples which run throughout the book present an in-depth focus on strategy implementation, particularly the pressures on companies to reconcile scale economies with entrepreneurial flexibility, innovation with cost-efficiency and globalization with local responsiveness. The 9th edition is fully revised and updated to include greater emphasis on strategy implementation, platform-based competition and industry "ecosystems", the role of strategy-making processes and practices, and mergers, acquisitions and alliances. This text and cases combined volume includes 24 full-length cases written specifically by the author to enable students to apply concepts and techniques of strategy analysis to real-life scenarios. The cases, which have been completely updated, include several new entries such as Tough Mudder, Haier Group, Chipotle and the Marijuana Industry. Contemporary Strategy Analysis comes equipped with a strong package of additional teaching materials, including author videos, PowerPoint slides, instructor's manual, testbank and case teaching notes, all of which can be found at www.wiley.com/college/grant. Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

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