eBook

Giansante

Online Political Communication

How to Use the Web to Build Consensus and Boost Participation

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eBook. PDF

eBook

2015

188 S. XV, 188 p. 28 illus., 20 illus. in color..

In englischer Sprache

Springer International Publishing. ISBN 978-3-319-17617-8

Produktbeschreibung

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.