Erschienen: 14.09.2001 Abbildung von Gerstman / Meyers | branding@thedigitalage | 1st ed. 2001 | 2001

Gerstman / Meyers


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ca. 53,49 €

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1st ed. 2001 2001. Buch. 196 S. Softcover

Palgrave Macmillan UK. ISBN 978-1-349-42665-2

Format (B x L): 14 x 21.6 cm

Gewicht: 254 g

In englischer Sprache


Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.


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