Erschienen: 08.08.2008 Abbildung von Fragasso | Marketing for Rainmakers | 2008


Marketing for Rainmakers

52 Rules of Engagement to Attract and Retain Customers for Life

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

ca. 25,90 €

inkl. Mwst.

auch verfügbar als eBook (ePub) für 28.49 €

2008. Buch. 304 S. Hardcover

Wiley. ISBN 978-0-470-24753-2

Format (B x L): 14,6 x 21,8 cm

Gewicht: 426 g

In englischer Sprache



"In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd."
--Todd Clarke, President, CLS Investment Firm

"Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent--but never irrelevant."
--Charles Salmans, Principal, Global Public Relations, Mercer

"Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition."
--Karen Kaplan, President, Hill Holliday

"Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels."
--Christy White, Principal, Cogent Research, LLC

"Old-school marketing still reigns supreme--except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire."
--Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding

"Marketing for Rainmakers offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight--masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!"
--Marcia S. Wagner, President, The Wagner Law Group


Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.


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