Erschienen: 18.07.2007 Abbildung von Elsbach | Organizational Perception Management | 2007

Elsbach

Organizational Perception Management

lieferbar, ca. 10 Tage

ca. 42,38 €

inkl. Mwst.

2007. Buch. xviii, 192 S. Softcover

Taylor & Francis. ISBN 978-0-8058-4796-3

Format (B x L): 15,2 x 22,9 cm

Gewicht: 295 g

In englischer Sprache

Das Werk ist Teil der Reihe: Organization and Management Series

Produktbeschreibung

This book summarizes the research findings from the relatively new domain of study called "organizational perception management" (OPM). While perception management has been studied at the individual level since the 1960's, organization-level perception management was first examined in the 1980's in the context of corporate annual reports that focused on organizational standard and performance. Since then, empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences.The goals of Organizational Perception Management are to:*summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics;*illustrate OPM events and tactics in specific, real-world contexts; and*identify a set of research themes that may stimulate further research on OPM.This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

Autoren

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