Internet, Phone, Mail, and Mixed-Mode Surveys

"[This] is a great book. It is authoritative, engaging, easy to read, well integrated, and yet is specific enough to serve as a 'how-to' manual for beginning researchers. Moreover, it is grounded in current literature, based on original and integrative theory, and is very up-to-date." --Thomas M. Guterbock, University of Virginia Invaluable to any researcher seeking quality feedback from survey questions This update of the classic text on survey design enables researchers to apply tried-and-true methodologies across multiple channels for the best possible response rates and most insightful feedback. At the center of this resource is the concept of tailored design, which strives to make surveys attractive and relevant while minimizing the burden on respondents. For students and professionals alike, This book offers the guidance necessary for conducting surveys via traditional paper and mail, but also includes information for the digital age with mobile devices, tablets, and online tools. With detailed case studies that take the content from theory to practice, this Fourth Edition provides detailed instruction on the latest survey design concepts. Learn: * Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it * How and when to use mail, telephone, and Internet surveys to your maximum advantage * Proven techniques to increase response rates * The best way to obtain high-quality feedback from mail, electronic, and other self-administered surveys * From a companion website with additional examples of questionnaires and contact materials from multiple surveys as well as other tools to help researchers design quality surveys For more than two decades, the previous editions of this book have defined excellence in terms of designing and administering research. This Fourth Edition builds upon that reputation with updated tools and strategies to help researchers generate useful.