Erschienen: 24.04.2013 Abbildung von Diehlmann / Häcker | Automotive Management | 2. Auflage 2013 | 2013 | Navigating the next decade of ...

Diehlmann / Häcker

Automotive Management

Navigating the next decade of auto industry transformation

Buch. Hardcover

2. Auflage 2013. 2013

XIX, 249 S.

De Gruyter Oldenbourg. ISBN 978-3-486-72332-8

Format (B x L): 17 x 24 cm

Gewicht: 638 g

Produktbeschreibung

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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