Erschienen: 16.12.2015 Abbildung von Dickenson | Australian Women in Advertising in the Twentieth Century | 1st ed. 2016 | 2015

Dickenson

Australian Women in Advertising in the Twentieth Century

lieferbar, ca. 4 Wochen

1st ed. 2016 2015. Buch. x, 144 S. Bibliographien. Softcover

Palgrave Macmillan. ISBN 978-1-349-70302-9

Format (B x L): 14 x 21,6 cm

In englischer Sprache

Produktbeschreibung

When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

Autoren

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