Erschienen: 26.03.2021 Abbildung von Deszczynski | Firm Competitive Advantage Through Relationship Management | 1. Auflage | 2021 | beck-shop.de

Deszczynski

Firm Competitive Advantage Through Relationship Management

A Theory for Successful Sustainable Growth

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

32,09 €

Preisangaben inkl. MwSt. Abhängig von der Lieferadresse kann die MwSt. an der Kasse variieren. Weitere Informationen

Fachbuch

Buch. Hardcover

1st ed. 2021. 2021

xxi, 279 S. 24 s/w-Abbildungen, Bibliographien.

In englischer Sprache

Palgrave Macmillan. ISBN 978-3-030-67337-6

Format (B x L): 14,8 x 21 cm

Gewicht: 524 g

Produktbeschreibung

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.

Top-Produkte dieser Kategorie

Unsere Empfehlungen für Sie

Ihre zuletzt angesehenen Produkte

Autoren

  • Rezensionen

    Dieses Set enthält folgende Produkte:
      Auch in folgendem Set erhältlich:
      • nach oben

        Ihre Daten werden geladen ...