Erschienen: 05.12.2016 Abbildung von Danielewicz-Betz | Communicating in Digital Age Corporations | 1. Auflage | 2016 | beck-shop.de

Danielewicz-Betz

Communicating in Digital Age Corporations

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auch verfügbar als eBook (PDF) für 96.29 €

Fachbuch

Buch. Hardcover

1st ed. 2016. 2016

xvii, 407 S. 39 s/w-Abbildungen, 13 Farbabbildungen, Bibliographien.

In englischer Sprache

Palgrave Macmillan. ISBN 978-1-137-55812-1

Format (B x L): 14,8 x 21 cm

Gewicht: 6518 g

Produktbeschreibung

The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what ‘doing business’ in digital age is about and illustrates ‘business discourse’ from practitioners’ point of view. Grounded in the analysis of empirical data, pertaining both to internal and external business communication (with a corpus of Sales emails and transcripts of quarterly results call), the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of how global corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework. Anna Danielewicz-Betz, is associate professor at the Centre for Language Research, University of Aizu, Japan. Her research interests include business/corporate communication, socio-pragmatics, interdisciplinary studies (e.g. forensic linguistics) and internationalisation of higher education. Previously, she worked for Prince Sultan University, Riyadh, Saudi Arabia and Ludwig-Maximilian University of Munich, Germany. She also is an experienced business consultant and trainer offering customised in-house business English courses and coaching services for multinational companies.

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