Neu Erschienen: 25.08.2021 Abbildung von Czinkota / Kotabe | Marketing Management | 4. Auflage | 2021 |

Czinkota / Kotabe / Vrontis

Marketing Management

Past, Present and Future

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

139,09 €

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Buch. Hardcover

4th ed. 2021. 2021

xxviii, 880 S. 41 s/w-Abbildungen, 131 Farbabbildungen, Bibliographien.

In englischer Sprache

Springer. ISBN 978-3-030-66915-7

Format (B x L): 15,5 x 23,5 cm

Gewicht: 1520 g

Das Werk ist Teil der Reihe: Springer Texts in Business and Economics


This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application.

Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include:

- The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion.
- Marketing in Action: These sections ask students to apply concepts and theories to actual business situations.
- Web Exercises: These mini sections provide students with real world issues and suggest websites for more information.

In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

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