Erschienen: 12.12.2019 Abbildung von Covarrubias V. / Ramírez Perez | New Frontiers of the Automobile Industry | 1st ed. 2020 | 2019 | Exploring Geographies, Technol...

Covarrubias V. / Ramírez Perez

New Frontiers of the Automobile Industry

Exploring Geographies, Technology, and Institutional Challenges

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128,39 €

inkl. Mwst.

auch verfügbar als eBook (PDF) für 117.69 €

1st ed. 2020 2019. Buch. xxvi, 504 S. 58 s/w-Abbildungen, Bibliographien. Hardcover

Palgrave Macmillan. ISBN 978-3-030-18880-1

Format (B x L): 14,8 x 21 cm

Gewicht: 816 g

In englischer Sprache

Produktbeschreibung

Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.

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