Erschienen: 01.08.2016 Abbildung von Combe | Introduction to e-Business | 1. Auflage | 2016 | beck-shop.de

Combe

Introduction to e-Business

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ca. 174,67 €

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Buch. Hardcover

2016

448 S.

In englischer Sprache

CRC Press. ISBN 978-1-138-17251-7

Format (B x L): 19,1 x 24,8 cm

Gewicht: 454 g

Produktbeschreibung

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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