BÜCHER VERSANDKOSTENFREI INNERHALB DEUTSCHLANDS
Orchestrating Public Opinion
How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Taylor & Francis Ltd
ISBN 978-1-04-118374-7
Standardpreis
Bibliografische Daten
Buch. Softcover
2025
Umfang: 276 S.
Format (B x L): 15.6 x 23.4 cm
Verlag: Taylor & Francis Ltd
ISBN: 978-1-04-118374-7
Produktbeschreibung
Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
Autorinnen und Autoren
Produktsicherheit
Hersteller
Libri GmbH
Europaallee 1
36244 Bad Hersfeld, DE
gpsr@libri.de
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