Erschienen: 30.11.2012 Abbildung von Bruch | Horse-based Tourism in Iceland – An analysis of the travel motivation of equestrian tourists | 2012

Bruch

Horse-based Tourism in Iceland – An analysis of the travel motivation of equestrian tourists

lieferbar, ca. 10 Tage

2012. Buch. 60 S. Softcover

Diplomica Verlag. ISBN 978-3-95489-038-5

Format (B x L): 15,5 x 22 cm

In englischer Sprache

Das Werk ist Teil der Reihe: Anchor compact

Produktbeschreibung

Despite the fact that horse-based tourism is very popular on the high-impact recreational activity, this research field was given only little attention so far. Although, motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists.
The purpose of this study is to investigate in how far Landsmót becomes responsible for the German Icelandic horse community's motivation to visit Iceland. Thereby, an emphasis is placed on the individual's motivation that decides about the visit to Landsmót, and the resulting impact on their final travel decision.
To identify correlations between tourist motivation and destination choice, the study is based on a cross-sectional explanatory research purpose, using a mixed-model research method which consists of a survey and an archival research.
In order to answer those research questions, a questionnaire was developed which comprises responses from 222 German Icelandic horse community members.
Overall, this study provides a background, and status quo for further specific investigations that concern the travel behaviour of the Icelandic horse community in Germany.

Gesamtwerk

Die 8. Auflage ist wieder auf sechs Bände angelegt. Darin finden sich übersichtlich und in systematischer Gliederung Vertragsmuster aus der Feder erfahrener Experten. Jedem dieser Muster folgen Anmerkungen, mit denen der dem Vertragsentwurf zu Grunde liegende Sachverhalt und die Gründe für die Wahl des spezifischen Formulars erläutert werden.

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