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Brannen / Mughan

Language in International Business

Developing a Field
1st ed. 2017 2016. Buch. ix, 308 S.: Bibliographien. Hardcover
Palgrave Macmillan ISBN 978-3-319-42744-7
Format (B x L): 14 x 21,6 cm
Gewicht: 530 g
In englischer Sprache
Das Werk ist Teil der Reihe:
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced.

Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License.

The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net.

The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
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Provides thorough historical review of the research on language in business in the world’s leading IB journal highlighting eight path-changing articles Gives guided readings of how language was viewed in seminal publications in the areas of strategy, marketing and cross-cultural management Includes suggestions for future research topics and methodological advice for language researchers in IB
Herausgegeben von: link iconMary Yoko Brannen und link iconTerry Mughan