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Bouwman / de Vos / Haaker

Mobile Service Innovation and Business Models

Modern economies depend on innovation.
2008. Buch. xiii, 327 S.: 43 s/w-Tabelle, Bibliographien. Hardcover
Springer ISBN 978-3-540-79237-6
Format (B x L): 15,5 x 23,5 cm
Gewicht: 1450 g
In englischer Sprache
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.

Audience

Research

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Webcode: beck-shop.de/bparg
Consists of a business model framework, a practical method and numerous cases The framework has a perspective on service, organization, finance, and technology
Herausgegeben von: link iconHarry Bouwman, link iconHenny de Vos und link iconTimber Haaker