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Boutellier / Heinzen

Growth Through Innovation

Managing the Technology-Driven Enterprise
2014. Buch. xi, 252 S.: 98 s/w-Abbildungen, Bibliographien. Hardcover
Springer ISBN 978-3-319-04015-8
Format (B x L): 15,5 x 23,5 cm
Gewicht: 561 g
In englischer Sprache
Das Werk ist Teil der Reihe:
Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome – and in the end on growth.

Audience

Professional/practitioner

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74,89 €
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Webcode: beck-shop.de/bdhnig
Learn about pirates, pioneers, innovators and imitators in business Each chapter is followed by a practice piece that makes the reader think about the models and concepts learned before Draws insights from more than 11 years of teaching executives at St. Gallen and ETH Zurich