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Borins / Herst

Negotiating Business Narratives

Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries

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eBook. PDF

eBook

2018

78 S. XIII, 78 p..

In englischer Sprache

Springer International Publishing. ISBN 978-3-319-77923-2

Das Werk ist Teil der Reihe: Psychology and Our Planet

Produktbeschreibung

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.