Borins / Herst

Negotiating Business Narratives

Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
1st ed. 2018. Buch. xiii, 78 S.: Bibliographien. Hardcover
PALGRAVE PIVOT ISBN 978-3-319-77922-5
Format (B x L): 14,8 x 21 cm
Gewicht: 267 g
In englischer Sprache
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
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53,49 €
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Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts This, in turn, influences key personal decisions, such as career choice, and key public policy decisions, such as the regulation of business Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate