The Financial Times Guide to Sustainable Business: How to lead and deliver a sustainable strategy

Sustainability is no longer a constraint on business performance; it is a central driver of innovation, growth, and long-term value creation. As energy systems, supply chains, and technologies are transformed, organisations that embed sustainability into their core business strategy are developing new markets, resilient operations, and durable competitive advantage. From climate change and resource constraints to geopolitics, sustainability challenges are reshaping how companies design products, operate, and compete. Leading organisations are responding through sustainable innovation rethinking processes, developing low-carbon and circular business models, and aligning commercial success with environmental and social goals. The Financial Times Guide to Sustainable Business is a practical and authoritative guide to business sustainability and strategy. Written for executives, managers, and students, it provides clear frameworks for embedding sustainability into decision-making, innovation, and organisational design. Drawing on the trusted perspective of the Financial Times, the book connects corporate sustainability, strategy, and real-world business practice. Concise, rigorous, and action-oriented, this guide shows how sustainable business models and sustainability leadership are shaping the future of competitive organisations, and why sustainability is not about doing less harm, but about building better businesses.