Erschienen: 30.04.2012 Abbildung von Ash Maurya | Running Lean | 2012 | Iterate from Plan A to a Plan ...

Ash Maurya

Running Lean

Iterate from Plan A to a Plan That Works

lieferbar (3-5 Tage)

ca. 20,00 €

inkl. Mwst.

2012. Buch. 235 S

O'Reilly. ISBN 978-1-4493-0517-8

In englischer Sprache


We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project

* Find a problem worth solving, then define a solutio

* Engage your customers throughout the development cycl

* Continually test your product with smaller, faster iteration

* Build a feature, measure customer response, and verify/refute the ide

* Know when to "pivot" by changing your plan’s cours

* Maximize your efforts for speed, learning, and focu

* Learn the ideal time to raise your "big round" of fundin

Get on track with The Lean Serie

Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.


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