Erschienen: 20.08.2018 Abbildung von Akerkar | Artificial Intelligence for Business | 1. Auflage | 2018 |


Artificial Intelligence for Business

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58,84 €

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auch verfügbar als eBook (PDF) für 58.84 €


Buch. Softcover



In englischer Sprache

Springer-Verlag GmbH. ISBN 978-3-319-97435-4

Format (B x L): 15.5 x 23.5 cm

Gewicht: 160 g

Das Werk ist Teil der Reihe: SpringerBriefs in Business


This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.

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