Erschienen: 27.11.2015 Abbildung von Agarwal | SAP CRM | 1. Auflage | 2015 | beck-shop.de

Agarwal

SAP CRM

Business Processes and Configuration

lieferbar (3-5 Tage)

Leitfaden

Buch. Hardcover

2015

737 S

In englischer Sprache

Rheinwerk Verlag. ISBN 978-1-4932-1039-8

Format (B x L): 17,9 x 23,6 cm

Gewicht: 1508 g

Das Werk ist Teil der Reihe: SAP PRESS: englisch

Produktbeschreibung

This comprehensive guide offers the details you need about key SAP CRM processes, functions, and configuration. Learn how to use SAP CRM to connect with customers and manage the core CRM processes that are crucial to sales, service, web channel support, and marketing efforts. Scope out the CRM landscape and its broadened deployment options, and then learn to enhance an SAP CRM implementation using mobility, analytics, and performance analysis. From master data to middleware to the web UI, get the answers on how to achieve a customer-oriented CRM strategy with SAP CRM.

  • The complete resource for implementing SAP CRM for marketing, sales, and service
  • Set up product determination, campaign management, service functions, and more
  • Apply expert tips for maximizing your SAP CRM solution

In this book, you'll learn about:

1. Technical Components
Learn how to set up the whole system with the CRM master data. Then, integrate various data sources from both SAP and non-SAP systems with SAP CRM's core implementation component, middleware.

2. Business Processes
Configure and utilize CRM marketing in alignment with your core business processes, then explore real-world sales process examples like contracts and quotations. Pull it all together with key CRM service functionality and business scenarios.

3. Analyze, Anywhere
Monitor your business' progress with CRM analytics, while measuring performance and workload analysis. Perform these and other CRM functions from anywhere with CRM mobile technology and the web channel application.

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