Strategy and Success Factors of Business Schools

1st ed. 2016. Buch. xix, 262 S.: 22 s/w-Abbildungen, Bibliographien. Softcover
Springer Gabler ISBN 978-3-658-14518-7
Format (B x L): 14,8 x 21 cm
Gewicht: 374 g
In englischer Sprache
Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
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Publication in the Field of Economic Sciences