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Accardi-Petersen

Agile Marketing

1st ed. 2011. Buch. xv, 232 S.: 47 s/w-Abbildungen, Bibliographien. Softcover
Apress ISBN 978-1-4302-3315-2
Format (B x L): 15,3 x 22,5 cm
Gewicht: 373 g
In englischer Sprache
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.



Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.

Audience

Popular/general

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- Old approaches to marketing are too rigid and take too long. In order for the programs marketing delivers to be effective, they need to meet the needs of those who will consume it. This takes the shorter, more agile process described in this book. - A checklist of how to run an agile marketing plan. - Real life examples provided - Project Plan templates included - Author is a marketer who has used this approach to be successful in her own career