Erschienen: 22.03.2013 Abbildung von Abrahamson / Ryder | Crowdstorm | 1. Auflage | 2013 |

Abrahamson / Ryder / Unterberg


The Future of Innovation, Ideas, and Problem Solving

Buch. Hardcover


240 S

In englischer Sprache

wiley. ISBN 978-1-118-43320-1

Format (B x L): 15,6 x 22,6 cm

Gewicht: 452 g


Brainstorm at Internet scale to find and evaluate ideas and talent We've been using brainstorming for more than sixty years. Now it is possible to greatly improve the process by organizing large crowds of diverse talent. We call it crowdstorming. Through the power of crowdstorming, a process of working with thousands of people to generate and refine more ideas than ever before, your firm can tap into the world's talent and knowledge base. Whether you're a Fortune 500 or a mid-size company, Crowdstorm will teach you how to solicit, refine, and choose ideas from a broad variety of networks for everything from business models to packaging design. Learn best practices for planning, organizing, and executing crowdstorming projects. This indispensable guide to innovation shows you: * The best tools for implementing a crowdstorming initiative * How to find and recruit participants * The right questions to ask participants in order to extract the best ideas * How to fairly compensate those participants for their efforts * How to navigate the legal hurdles involved in using external talent * How to assess and select the best ideas Crowdstorming creates opportunities for broadening your organization's reach to find talent and ideas to improve your business. By learning the processes and gathering the right tools, you'll be able to attract and motivate talent to improve your approaches to complex problem solving, idea creation, and innovation. Crowdstorm will guide you every step of the way.

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