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Abraham

Product Information Management

Theory and Practice
Softcover reprint of the original 1st ed. 2014 2016. Buch. xv, 179 S.: 1 s/w-Abbildung, 53 Farbabbildungen, Bibliographien. Softcover
Springer ISBN 978-3-319-38039-1
Format (B x L): 15,5 x 23,5 cm
Gewicht: 308 g
In englischer Sprache
Das Werk ist Teil der Reihe:
Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.
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64,19 €
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Webcode: beck-shop.de/bmoykf
The first in-depth book on Product Information Management Presents cases from companies like Coca-Cola, Nikon, Thomas Cook, and more Describes the offering of 11 Product Information Management solution providers in detail