Erschienen: 03.09.2016 Abbildung von Abraham | Product Information Management | Softcover reprint of the original 1st ed. 2014 | 2016 | Theory and Practice

Abraham

Product Information Management

Theory and Practice

lieferbar ca. 10 Tage als Sonderdruck ohne Rückgaberecht

Softcover reprint of the original 1st ed. 2014 2016. Buch. xv, 179 S. 1 s/w-Abbildung, 53 Farbabbildungen, Bibliographien. Softcover

Springer. ISBN 978-3-319-38039-1

Format (B x L): 15,5 x 23,5 cm

Gewicht: 308 g

In englischer Sprache

Das Werk ist Teil der Reihe: Management for Professionals

Produktbeschreibung

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Autoren

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