Nudge Theory in Action

Behavioral Design in Policy and Markets
1st ed. 2016. Buch. xix, 351 S.: 3 s/w-Abbildungen, 1 Farbabbildung, Bibliographien. Softcover
Palgrave Macmillan ISBN 978-3-319-31318-4
Format (B x L): 14,8 x 21 cm
Gewicht: 611 g
In englischer Sprache
Das Werk ist Teil der Reihe:
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.
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Systematically challenges theory-based nudge policiesQuestions the libertarian paternalism of Nudge and Misbehaving Examines how existing political incentives and regulatory institutions impact nudge policies Includes four case studies of government and market nudges Foreword by Tyler Cowen, creator of the popular blog Marginal Revolution
Herausgegeben von: link iconSherzod Abdukadirov