Erschienen: 07.10.2016 Abbildung von Abdukadirov | Nudge Theory in Action | 1st ed. 2016 | 2016 | Behavioral Design in Policy an...

Abdukadirov

Nudge Theory in Action

Behavioral Design in Policy and Markets

1st ed. 2016 2016. Buch. xix, 351 S. 3 s/w-Abbildungen, 1 Farbabbildung, Bibliographien. Softcover

Palgrave Macmillan. ISBN 978-3-319-31318-4

Format (B x L): 14,8 x 21 cm

Gewicht: 611 g

In englischer Sprache

Das Werk ist Teil der Reihe: Palgrave Advances in Behavioral Economics

Produktbeschreibung

This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.

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