Strategie

"The core task of strategic management consists of ensuring the company's long-term success, its comprehensive competitiveness, and its long term ability to survive." Today, it is only by basing decisions on the right strategy that one can secure defensible market share for tomorrow and protect an enterprise from foundering. The right strategy will focus on such future viability in the marketplace, and not on maximizing profits. In his new bestseller, Fredmund Malik does away with fatal errors. He points out clearly that strategic tasks must be strictly separated from operational tasks, and he develops a navigation system that enables executives to design the right strategy for their companies.