Schnell & portofrei.
Alle Medien. Alle Verlage.

Detailsuche
Zurück zur Trefferliste
Ankündigung

de Boer

Strategy in Airline Loyalty

Frequent Flyer Programs
1st ed. 2018 2017. Buch. xxxii, 268 S.: 16 s/w-Abbildungen, 1 Farbabbildung, Bibliographien. Hardcover
Palgrave Macmillan ISBN 978-3-319-62599-7
Format (B x L): 14,8 x 21 cm
Gewicht: 513 g
In englischer Sprache
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Versandkostenfrei
lieferbar, ca. 4 Wochen
123,04 €
inkl. MwSt.
Webcode: beck-shop.de/buwsff
Provides first discussion and analysis of existing airline loyalty program strategies Offers a comprehensive overview of the development of airline loyalty programs over time Explores how FFPs could evolve in the future, covering possible threats and potential opportunities